Building on momentum from its August formation, the Merchant Customer Exchange (MCX) announced this week that Dunkin’ Brands and Sheetz, Inc., among others, are joining the venture to create a common mobile payment system.
“We are seeing tremendous interest from merchants of all sizes,” said Dodd Roberts, MCX executive. “Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical.”
Development of MCX’s mobile platform is underway, the group said, with initial focus on offering consumers and merchants a mobile-commerce solution that seamlessly integrates payments with a wide range of offers, promotions and services through virtually any smartphone.
“We strive to constantly enhance the guest experience at our Dunkin’ Donuts and Baskin-Robbins restaurants, and mobile commerce will play an increasingly important role in helping us achieve that goal,” said John Costello, chief global marketing and innovation officer, Dunkin' Brands. “By joining MCX we hope to offer our guests, including those already enjoying our new Dunkin’ Donuts Mobile App, a mobile payment solution that is customer-focused, securely delivered and accepted at the broadest possible range of their favorite retail locations.”
The addition of Dunkin’ Brands and Sheetz was announced Oct. 1. Also at that time it was announced that Bed Bath & Beyond Inc., Dillard's, Inc., Gap Inc., and Wakefern were joining the original members: 7-Eleven, Inc.; Alon Brands; Best Buy Co., Inc.; CVS/pharmacy; Darden Restaurants; HMSHost; Hy-Vee, Inc.; Lowe’s; Publix Super Markets, Inc.; Sears Holdings; Shell Oil Products US; Sunoco, Inc.; Target Corp.; and Wal-Mart Stores, Inc.
The merchants announced the creation of the Exchange in August. They said the new company is dedicated to offering consumers a versatile mobile-commerce experience that will combine the convenience of paying at the register with customizable offers.
“MCX will leverage mobile technology to give consumers a faster and more convenient shopping experience while eliminating unnecessary costs for all stakeholders,” said Mike Cook, corporate vice president and assistant treasurer, Wal-Mart. “The MCX platform will employ secure technology to deliver an efficiency-enhancing mobile solution available to all merchant categories, including retail stores, casual dining, petroleum and e-commerce.”